Our Main product, ‘Diamond Lash’ is the No.1 brand in the false eyelash market in Japan. Customers buy it every 9 seconds in more than 8,000 shops in Japan. Since the brand launched in 2009, its' brand awareness has grown through SNS and magazine exposure with the usage of models and professional makeup artists, selling a total of 80 million pairs until now. Through TV commercials and fashion shows, the brand has introduced new products continuously to follow new trends for girls who want to be more glam and embrace their inner beauty with eyelashes.
In 2020, we launched SBY US branch, which leads us to increase the chance of speading Diamond Lash to US Beauty culture. We also start working on OEM by using our experience for designing Diamond Lash series.
Brands: ‘Diamond Lash’ is the No.1 brand in the false eyelash market in Japan. Since launched in 2009, its brand awareness has grown through SNS and magazine, selling a total of 80 million pairs until now.