Meet Nick and Jayme Valo, the most interesting couple in skincare.
Why? Because they started one of the most important trends hitting the beauty and skincare industry today by coining the term ‘omnisex’ and ‘omnisex skincare’ for the first time in regards to their honey-infused product line made for all genders and skin types. Additionally, their PRIDExValoie Initiative has become the cornerstone of the brand’s mission statement.
"Omnisex, that term, has never been used before in relation to the beauty industry and I’d like that to change," says Jayme Valo. “ A few months ago, we were asked to choose a gender-specific department for our product placement and that simply didn’t suit our vision for Valoie so we opted out with that retailer completely even though it was a great opportunity. We will always maintain our gender-neutral stance.”
When asked about why this became such an important component in their outreach, Nick Valo responds, “We want retailers to fully comprehend the message we are sending. All people should feel confident and comfortable that our products are meant to serve them with intention and inclusivity.”
It took the couple 5 years to develop their high-performance, omnisex skincare technology with the help of several award-winning scientists who created a proprietary honey-infusion complex that proved to effectively rebalance a wide range of skin types, regardless of gender or age.
“When we got the final formulations right, we knew it because everyone that used them, be it people going through puberty, menopause, hormonal changes, skin conditions, every gender and skin type, achieved powerful benefits in a very short period of time.”
Valoie (pronounced ‘val-oh-ah’, means ‘light’) was launched with a streamlined, 3-step routine that stands up to any advanced 12-step regimen with ease. It’s also clean, scientifically based, and feels and looks luxurious sitting on anyone’s counter.
Nick agrees, “The feedback we received was life changing, for our test groups and for us. Everyone, regardless of who you are and what you are going through in life, deserves great skin and the confidence that comes with that and our skincare helps people achieve it.”
Nick and Jayme Valo have now dedicated their life and their careers to developing innovative, omnisex formulas that all genders can be proud to use everyday.
FOR MORE INFORMATION
JAYME VALO, FOUNDER
jayme@valoie.com