Beloved skincare brand AHAVA will be launching Dead Sea Naturals by AHAVA. The brand is a 15 sku line of both facial skincare, bath, and body.
The brand is positioned to perform well thanks to AHAVA’s roots in prestige skincare and its reputation for efficacious products meticulously formulated with minerals from the Dead Sea in Israel. The range features Osmoter™, AHAVA’s exclusive natural composition of Dead Sea minerals and the superior point of difference in all their products. Dead Sea minerals contains the most essential minerals for the skin as it elevates the skin’s moisture level and improves the skins nutrition. Minerals hydrate, purify, soften, and smooth the skin therefore bringing maximum skin results. Healthy and glowing skin is achieved.
Dead Sea Naturals by AHAVA is vegan, 100% natural with Dead Sea elements, clinically tested, and approved for sensitive skin. This brand is free from SLS/SLES, Parabens, GMO’s and is verified Ecocert®. Dead Sea Naturals by AHAVA is value-oriented with retail prices ranging from $10 - $18 USD while still offering prestige formulations to consumers. The packaging educates the consumer, on shelf and online, as to what minerals are in each product and the value proposition of each mineral for healthy skin. Cartons and tubes are 100% recyclable, and the production facility uses an innovative reuse wastewater system using natural plants.