CELEB LUXURY PROFESSIONAL was founded by world renown hair colorist, Leland Hirsch, known as “The Hair Color Authority.” Leland invented the color-depositing shampoo and conditioner category 30 years ago with ARTec, and reinvented the technology in 2017 to create the #1 professional brand of plant-based, color depositing shampoos and conditioners.
CELEB LUXURY products are the 1st “Clean Beauty Hair Color” with proprietary, patented color-depositing shampoos and conditioners that are hybrids, designed to create color, cleanse, condition and rebuild broken bonds in hair while keeping color bright and fresh.
The high-lathering surfactants in VIRAL and GEM LITES shampoos are sulfate-free, add moisturizing and conditioning and are from sustainable palm and coconut oil. The bond rebuilder repairs and strengthens hair and is derived from sugar.
All ingredients, including the dyes are FDA and EU approved, safety-tested, and approved for use on humans. MADE IN USA.
CELEB VIRAL and GEM LITES Color Shampoos and Conditioners are in over 30 countries and were voted #1 Hair Product worldwide at Cosmoprof Bologna, the global industry’s most prestigious award for mass and professional products. CELEB LUXURY is the #1 recommended salon professional product worldwide.
VIRAL COLORWASH Color Shampoo and COLORDITIONER Color Conditioner comes in Vivid and Pastel colors and can be used to CREATE BRIGHT COLOR on bleached hair and rich tones using the Vivid colors on brown hair.
REFRESH or boost faded color, and MAINTAIN color with continuous use right after fresh color.
GEM LITES COLORWASH Color Shampoo and COLORDITIONER Color Conditioner comes in Natural Blonde, Red and Brown colors that can be used to RETONE, REFRESH or BOOST faded color, and MAINTAIN color with continuous use right after fresh color.
CELEB LUXURY is the first and only brand with a CUSTOM MIXING PROGRAM that lets colorists mix any combination of COLORWASH colors or COLORDITIONER colors in custom mixing bottles and send their clients home with their own personalized formula that is an exact color match to the color they just created. Client’s color will stay vibrant until their next color service. Salons can charge extra for the custom formula they just created and make more profit for their service.
BONDFIX is a Bond Rebuilder Conditioning Strengthener that reduces breakage, strengthens hair from the inside out and counteracts the damages caused by bleach and hair color.
Brands: VIRAL COLORWASH/VIRAL COLORDITIONER Create Boost Maintain Vivid Color
GEM LITES COLORWASH/GEM LITES COLORDITIONER Boost Maintain Traditional Color
BONDFIX STRENGTHENING CONDITIONER Repairs Bonds