Xtreme Beauty International Inc  

  • Booth: 24039

Xtreme Beauty International (XBI) is a family owned and operated Beauty Products Manufacturer and Distributor based in Miami, Florida. XBI's flagship, OKAY is the No. 1-selling natural brand in the ethnic market. The OKAY brand has established a deep trust and relationship with consumers looking for healthier, more natural hair and skin care choices without having to compromise results and quality. All products are created, manufactured, and shipped in the USA in Miami, Fl. This guarantees the best quality of products enriched with vitamins and made with natural oils, fruits, vegetables and herbs, and are free from parabens, GMO’s, sulfates, silicon and cruelty to animals. OKAY products are available nationwide in such retail stores such as Burlington, Marshalls, Target, Ross, Sally beauty supply stores, T.J. Maxx and Walmart, as well as in local beauty supply stores. The brand has a global presence in Canada, the Caribbean Islands, Europe, Asia, the United Arab Emirates, South Africa and more.

Brands: OKAY®, PURE NATURALS® ROOTS THERAPY® POLISHED EDGES® COLORED EDGES®


 Videos

OKAY Pure Naturals Company Spotlight
MEET THE TEAM. OKAY CEO Ali Mithavayani

 Press Releases

  • Xtreme Beauty International (XBI) has maintained its trusting relationship with consumers for over 20 years. It’s flagship OKAY continues to set the standard for quality natural hair and skin care choices that appeal to and address their multi-cultural and general consumers. The OKAY brand evolves with ongoing innovation. This innovation allows them the ability to develop formulas, products, and packaging solutions as their consumers needs shift and evolve practically in real time. All products are created, Manufactured, and shipped directly from their facility in Miami, Fl. They import the finest ingredients from around the world which ensures the highest quality in every product

    Consumers are looking for products they can depend on. The OKAY brand offers product solutions in all categories where there is a void. One is example of this was the sudden demand for hand sanitizer and hand soaps due to the covid-19 pandemic. Okay’s in-house chemists worked quickly and efficiently to develop and create a refreshing, moisturizing and effective hand sanitizer that consumers were able to get their hands on as the necessity for this item went through the roof. Hand soaps also became an essential product for the consumer and OKAY was able to produce a nourishing liquid hand soap collection, with key ingredients such as lemongrass, lavender, tea tree, and peppermint. 

    The OKAY brand features collections comprising a wide range of hair care products such as shampoos, conditioners, leave in conditioners, curl & coil custards, hair oils and butters. Skin and body care products including hand soaps & sanitizers, bath bombs, Body washes, Bath and body soaps, and foot care.

    They have a brand-new pet care collection featuring pet wash, nose & paw lotion, pet conditioner, shampoo. A 3 in 1 shampoo, conditioner and treatment for dogs, cats, and horses. Created with an extra gentle formula that’s safe.

    Facial treatments, including clay and mud masks, Peel off masks, collagen gel masks, and face scrubs. Organic flavored lip balms in both tube and jar form.

     The OKAY Baby Line is made with all-natural ingredients that are sulfate free, paraben free, tear free, and cruelty free. The Baby Line currently consists of shampoo, shampoo & Bodywash, calming bath, hand sanitizer, lotion, diaper rash cream, and baby body butter. All created to deliver the best at home experience not only for baby but for mom as well.

     Grooming and personal care hair & heard, body, feet, and muscle pain relief for Men. Their current men’s care includes a brand-new Hemp hair and beard care collection, A Natural Line of men’s care products that consist of an All-Natural face and body wash, All-Natural face-hand-body lotion, All-Natural hair and beard shampoo, All-Natural hair and beard conditioner, All-Natural Hair oil, And Men’s hair and beard pomade, and hair and beard gel made with natural ingredients. They also have the Men’s Professional line of products, and the Castor Oil–infused beard and hair care collection.


 Products

  • OKAY-Miami South Beach Curls-Curl Enhancer Shampoo
    MIAMI SOUTH BEACH CURLS SHAMPOO<br /><br />OKAY Miami South Beach Curl Enhancing Shampoo is a curl defining hair product for thick curls. Locks in moisture while reducing frizzy hair....

  • Directions: Wet hair and massage into scalp to build a good lather then rinse off with water for long lasting curls.
  • OKAY- Miami South Beach Curls-Curl Enhancer Condit
    OKAY Miami South Beach Curl Enhancing Conditioner is a curl defining hair product for thick curls. Locks in moisture while reducing frizzy hair....

  • Directions: Wet hair and massage into scalp to build a good lather then rinse off with water for long lasting curls.
  • OKAY BLACK JAMAICAN CASTOR OIL SHAMPOO
    Black Jamaican Castor Oil® Moisture Growth Shampoo<br /><br />Daily Cleanser & Hair Strengthener<br /><br />with Black Jamaican Castor Oil & Argan Oil...

  • Stronger richer fuller hair growth begins with the right shampoo. OKAY Moisture Growth Shampoo with Black Jamaican Castor Oil and Argan Oil will help hair growth by moisturizing dry, stressed, damaged hair. This daily shampoo is the 1st step for cleansing and reconstructing the hair in preparation for hair growth.
  • OKAY BLACK JAMAICAN CASTOR OIL CONDITIONER
    Moisture Growth Conditioner<br /><br />Rich Hydrating Detangling Lotion<br />with Black Jamaican Castor Oil & Argan Oil...

  • Stronger richer fuller hair growth needs to be properly conditioned to prevent breakage and stimulate growth. Moisture Growth Conditioner with Black Jamaican Castor Oil and Argan Oil will help hair become comparably softer and detangles brittle hair with rich hydrating ingredients. This conditioner should be used every day after shampooing. This is the 2nd step which provides conditioning therapy to help revive brittle hair.
  • OKAY SHEA BUTTER JAR YELLOW
    Such Benefits include;<br />* Daily skin moisturizer (face and body)<br />* Skin peeling, after tanning<br />* Eliminates stretch marks<br />* Soften tough skin on feet<br />* Blemishes and wrinkles<br />* Sun and wind protection<br />* Small skin wounds<br />...

  • For Skin:  Try and Scoop Up or Rub off some Shea Butter from inside the jar. Apply to area of use by massage into skin while spreading throughout. (In cold areas Shea Butter may become very hard. Simply place the Shea Jar (closed) into hot water. Let it sit for 5 min then Shea Butter should become more Manageable.)

    For Hair: Apply Shea Butter to hair directly and leave in. Make sure to massage and comb to evenly spread. Shea Butter can also be applied as a liquid. So you can place a small amount of Shea Butter from the container into small pot and warm up on the stove. Warm up just enough so that the Shea Butter becomes liquid. (Do not over heat, nor warm up so that it is too hot to handle) Apply to hair from roots to tips avoiding the scalp. Spread evenly and sit with a cap for 30 min then rinse May be used as a leave in also.

     

  • OKAY BLACK JAMAICAN CASTOR OIL LONGER EYELASHES
    • Stimulates Growth Of Eyelashes<br />• Rich In Vitamins and Fatty Acids<br />• Promotes Strong Healthy Eyelshes<br />• Strengthens Natural Eyelashes...

  • Castor Oil nourishes, moisturizes and stimulates growth. Promoting healthy and thick eyelashes.Full of vitamins and minerals, Castor oil helps restore and enhance eyelashes to maximum growth length while keeping follicles and delicate skin around eyes healthy and protected. Castor Oil is packed with nutrients, fatty acids, and proteins that help strengthen lashes and create a naturally full lash line.
  • OKAY COCONUT OIL DEEP MOISTURIZING SHAMPOO
    OKAY deep moisturizing coconut shampoo is formulated to gently cleanse hair while replenishing moisturizing properties which leave hair feeling soft and healthy....

  • OKAY deep moisturizing coconut shampoo is formulated to gently cleanse hair while replenishing moisturizing properties which leave hair feeling soft and healthy.

    Directions: Wet hair thoroughly. Apply shampoo and massage onto hair & scalp. Rinse with warm water. Always follow up with OKAY® Deep Moisturizing Coconut Conditioner. For maximum benefits, use with the complete line of OKAY Coconut Oil hair care products.

  • OKAY COCONUT OIL DEEP MOISTURIZING CONDITIONER
    OKAY deep moisturizing coconut conditioner provides nourishing intense hydration to dry brittle hair. It restores luster leaving hair feeling beautiful, soft and healthy with a natural shine....

  • OKAY deep moisturizing coconut conditioner provides nourishing intense hydration to dry brittle hair. It restores luster leaving hair feeling beautiful, soft and healthy with a natural shine.

    Directions: Apply conditioner to wet hair. Massage in and let it sit for 5 min. Rinse with warm water. Use up to 5 times weekly for best results. For maximum benefits, use with the complete line of OKAY Coconut Oil hair care products. For severely dry hair use OKAY 100% Pure Coconut Oil twice weekly as an intensive treatment.

  • OKAY COCONUT OIL MOISTURIZING LEAVE-IN CONDITIONER
    OKAY® Deep Moisturizing Coconut leave-in Conditioner provides nourishing hydration to dry brittle hair. It replenishes nutrients that provide shine and luster leaving hair manageable and beautiful....

  • OKAY® Deep Moisturizing Coconut leave-in Conditioner provides nourishing hydration to dry brittle hair. It replenishes nutrients that provide shine and luster leaving hair manageable and beautiful.

    Directions: Apply onto damp hair. Comb through distributing evenly. Style as desired.

  • OKAY BLACK JAMAICAN LEAVE IN CONDITIONER
    OKAY® Black Jamaican Castor Oil Leave in Deep Conditioner helps maintain control over difficult hair while eliminating frizz and repairing damaged hair. It restores moisture, shine and manageability leaving hair soft....

  • OKAY® Black Jamaican Castor Oil Leave in Deep Conditioner helps maintain control over difficult hair while eliminating frizz and repairing damaged hair. It restores moisture, shine and manageability leaving hair soft, detangled and shiny without weighing it down.

    Directions: Apply onto damp hair. Comb through distributing evenly. Style as desired. For Best Results: Wash with OKAY® Black Jamaican Castor Oil Shampoo prior to using.

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