Our Company began as a dream for two brothers Paul and Archie Bogosian in the early 1960s. They gained expertise as hairdressers and salon owners with multiple salon locations in New York City and a diverse clientele. The brothers realized that the haircare products they were using and offering to their clients did not meet their performance expectations. The Bogosian's decided to use the knowledge they had gained as hairdressers to develop their own high-performance line of products to meet the hair care needs of a broad client base. In 1963 they formed their own company to manufacture their own hair care products. Fifty years later the majority of haircare manufacturers have gone out of business, merged with larger corporations, or abandoned the beauty industry entirely. Their corporation is not merely a survivor but an innovator of products and brands such as Agadir. Our mission has been to offer our customers innovative products that meet their changing haircare needs. We strive to use the best quality ingredients while offering the best value. Whatever your style or hair type, Agadir has the professional salon quality formula for you.