Sutra Beauty/iBeauty Brands
Created by professionals for professionals, Sutra Beauty® has paved the way as leaders in
innovation, offering next level hair styling tools and exclusive beauty products that deliver
reliable results with every use. Bridging the gap between salon and at home use, our
thoughtfully designed products allow you to achieve professional, salon-worthy looks and styles
Providing attainable beauty at an affordable cost, we have always strived to bring “first to
market” technology and ingredients to the industry that offer dependable styles that truly last.
Reversing the practice of using styling tools that typically overheat and strip the hair of its
natural moisture, our innovative tools and haircare products incorporate technology with
effective ingredients that protect hair from daily use of heat appliances which promote strong,
healthy, hydrated, and rejuvenated hair.