As one of the largest independent branded personal care companies in North America, we make it a point of pride to uphold our brands’ rich legacies while evolving their values and formulations to serve the well-being and tastes of savvy modern consumers.
Starting with ZEST® in 2010, HRB Brands has gone to serve as a platform for strategic acquisitions across the personal care category, gradually adding household brand names such as V05®, COAST®, SGX NYC®, THICKER FULLER HAIR®, and LA LOOKS®.
Now with our latest acquisition of iconic brands like BRUT®, SURE®, PERT®, Infusium, Ammens, SeaBreeze® & more HRB Brands will continue to deliver our goal of creating value for our brands & consumers while aiding in product accessibility for our fans.
HRB Brands is a portfolio company of Tengram Capital Partners, a private equity firm with an investment strategy predicated on leading middle market consumer. c.ompanies that own strong, recognizable brands that customers know and love.