Whats Up Beauty

  • Booth: BV24

An emerging leader in indie beauty, Whats Up Beauty is known for ambitious releases with stunning colorstories. The Geodes Collection is trend setting with its eye shadow palette and matching nail polishes allowing you to Match Your Eyes and Nails. The eyeshadows lead the industry with an amazing Italian made and talc free eyeshadow formula but no sacrifice to performance as they’re clean yet the mattes are creamy and duochromes sparkle and stun. Nail polishes also impress with self-leveling and fast drying properties and are made in the US and 21-Free.

Whats Up Beauty is also known for high quality hand made Japanese eyeshadow brushes which pair remarkably with their palettes. Beyond color cosmetics Whats Up Nails offers a large variety of products including a giftable nail care kit, nail stamping plates, stamping polishes, nail stencils and stickers. Stop by the special Beauty Vanities area to swatch eyeshadows and discuss business opportunities.

Brands: Whats Up Beauty, Whats Up Nails

 Show Specials


  • Match Your Eyes and Nails with Geodes Collection!
    Geodes Eyeshadow Palette with 6 Matching Nail Polishes that let you match your eyes and nails!...

  • Drawing our inspiration from the naturally occurring world around us, the Geodes Collection offers color normally locked away in the crust of the earth. Just like cracking open a real geode, this collection surprises with its color story and delivers on a crystalline finish of shimmers and earth toned mattes for both eyes and nails.

    Geodes Eyeshadow Palette 

    Made in Italy

    Cruelty Free, Clean

    Price $41

    Formulated without Talc, Parabens, Phthalates, Sulfates, GMOs, Nanoparticles, Gluten.

    If staring into the cracked open insides of a geode ever made your imagination run wild then our new Collection will bring these sensations to your makeup routine. The experience starts from the packaging with a holographic gem encrusted seam running the length of the palette. When you open the convenient travel friendly packaging you are met with a versatile set of pressed powders letting you create sophisticated neutral looks or add a little sparkle for the nightlife.

    Palette contains 12 eyeshadows:

    • 5 Duochromes: Crystal (foil), Agate (foil), Peridot (foil), Amethyst (metallic), Earthlike (satin)
    • 2 Iridescents: Citrine (metallic), Rose Quartz (pearl)
    • 5 Creamy Mattes: Rock, Clay, Rhodonite, Lava, Terra

    Nail Polishes - Geodes Collection

    Made in USA

    Cruelty Free, Vegan, Clean

    Price $12.75 each, collection of 6 colors $68.85 (10% off full value $76.5)


    21-FREE formulated without Toluene, Formaldehyde, Phthalates, Formaldehyde Resin, Camphor, Ethyl Tosylamide, Xylene, Triphenyl Phosphate (TPP), Hydroquinone (HQ), 4-Methoxyphenol (MEHQ), Methyl Ethyl Ketone (MEK), Glycol Ethers of Series E, Benzene, Cyclic Silicones, Nonylphenol Ethoxylated, Tert-Butyl Hydroperoxyde, Chromium Oxide Greens, Bismuth Chloride Oxide, Carcinogenic Mutagenic Reprotoxic (CMR), Synthetic Fragrances, Animal Derivative.


    When you want better, you demand your beauty products are free from harmful chemicals and to deliver we provide our 21-FREE Nail Polish formulation. In addition, our polish is made from all clean ingredients, and we didn't sacrifice performance to attain this level of quality. We are still ahead of the curve with self-leveling and fast drying properties as well as boasting a paddle brush with rounded edge to match your nail shape and to slather on your polish in fewer strokes.


    The Geodes collection of 6 nail polishes was inspired and designed to match our Geodes Eyeshadow Palette. In addition we are introducing a new Gem Encrusted formula of our regular nail polishes. These polishes are saturated with duochrome shimmer in semi-transparent base color, use them with a glossy top coat for extra sparkly finish or without for textured subtle sugar like finish.


    This collection of 6 polishes includes 4 different finishes:

    • 2 Gem Encrusted: Crystal, Earthlike
    • 2 Duochrome: Agate, Peridot
    • 1 Matte: Rhodonite
    • 1 Creme: Clay 

Featured Products
View All