GA.MA ITALY US

  • Booth: 9085

It all started in 1969 when the creative wizardry of a number of beauty salon reached out to seek a new way of interpreting hair care.
The result was the first ever professional straightener, produced in large quantities by GAMA, and capturing the attention and interest of professional hair stylists around the globe. In other words, GAMA haircare and styling products became the tool of choice and secret weapon for both backstage at fashion events and in hair salons, as it still is now.  In our endeavour to constantly improve the user experience of our products, over the years we have pioneered several new technologies that have proved to be an epoch-making step forward in the history of hair care.

Brands: Gama Professional; Gama Salon Exclusive; Gama Italy Professional


 Press Releases

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    GAMA ITALY PROFESSIONAL PRESENTS IQ2: THE EVOLUTION OF THE REVOLUTIONARY IQ PERFETTO, ALREADY WINNER OF THE PRESTIGIOUS MCB INNOVATION AWARD

    The professional hairdryer as light as a smartphone by GAMA Italy Professional evolves and strengthens itself to revolutionize the beauty technology sector once again.

    @IQPERFETTO #IQ2 #GAMA #gamaprofessional#Gamaitaly

    The evolution of a revolution in the professional market: this is iQ2, the new hair dryer of GAMA Professional, which since 1969 is looking for the perfect balance between technology, efficiency and design, and is ready to present itself as a must have in the Hair & Beauty industry during this 2022.

    This is the result of the continuous and permanent process of innovation of iQ Perfetto, already recognised as the lightest professional hair dryer in the salon - only 294g, as the weight of a smartphone - iQ2 is the stylish, ergonomic and compact hair dryer designed to prevent muscle problems typical of the professional stylist, ensure durability, cleanliness of the device and perfect styling.

    iQ2 introduces various innovations including a new washable microperforated filter to remove the accumulation of dust and microbacteria and ensure daily cleaning of the device more than ever necessary in the salon where the use of chemicals is the order of the day.

    The iQ hair dryer line is the only one in the market equipped with intelligent Auto-Clean technology that allows you to remove all hair or dust residues and all dirt trapped in the filters in just a few seconds. With a combination of keys, the engine starts in the opposite direction, helping to expel dirt.

    The technical revolution in iQ2 is also realized in the new TURBO function which increases the air flow by bringing the engine to a maximum speed of 120,000rpm for 30 seconds.

    But not only that, thanks to the innovative stand-by mode, iQ2 is the only hairdryer in the world that is automatically deactivated when it is placed on the Smart Pad, allowing you to efficiently manage usage times and reduce energy waste.

    To improve and facilitate the user experience even at home, iQ2 is equipped with a lock function aimed at avoiding accidental changes in the air flow and temperature level during use of the hairdryer.

    Combining power and very high performance, thanks to the intelligent brushless motor that exponentially reduces drying times without using extra power (Venturi Effect), IQ2 surpasses its previous one and comes with a cleaning kit, a Smart Pad, two nozzles of different sizes that allow to generate an air cushion aimed at preventing overheating and a new star nozzle (Venturi nozzle) which, creating a homogeneous air flow, is the ideal solution for those with fine or damaged hair. All accessories feature the innovative magnetic hook that allows you to perform professional styling with extreme comfort.

    Like its predecessor, iQ2 has the power of Oxy Active technology which, by exploiting the antibacterial and rejuvenating characteristics of active oxygen, guarantees healthier, shinier and regenerated hair right from the cuticles to enhance its color, and the Memory Function system that allows you to customize user preferences.

    Thus combining latest generation technologies, the quality of materials, sophisticated aesthetics and attention to the reduction of energy waste, GAMA Italy Professional launches the perfect tool for hairstylists and consumers: iQ2.

    Technical characteristics:

    • Motor speed: 120,000 rpm /30s

    • Power: 1700 Watts,

    • Air Pressure: 650 mmh2o,

    • Noise: only 78 dB, Weight: 294g / 10.03oz.

    • Professional 3 meter /118.1" ft anti-rolling cable,

    • Accessories: one diffuser, one Venturi diffuser, two professional nozzles

    • Combinations of use: 3 speeds, 4 temperatures and cold air shot Cool Shot

    • Care Kit included

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    PREMIER HAIR CARE TECHNOLOGY SPECIALISTS FOR OVER 50 YEARS

    The attention to detail and quality characteristic of Italian Design, the choice of premium materials, and a focus in research and innovation are the key ingredients that allow us to create products of the highest quality, to meet the needs of the most avant-garde salons and high-end consumers.

    A BEAUTY TECH COMPANY

    Gama Italy Professional founded by Mario Gardini in 1969, in the industrial suburbs of Bologna, Italy.

    Since its inception, the company has become synonymous with research and innovation with the launch of the world’s first professional hair straightener

    Today the brand is present in over 50 countries around the world, with its headquarters in San Pietro in Casale (BO) and four production sitesdivided between Brazil, Argentina, Italy and China.

    From hair straighteners to hair dryers, from curling irons to shavers, clippers and trimmers, to hair nourishing products, Gama is proud to offer cutting-edge technology solutions for both professional and consumer targets.

    Our strength can be described in two words: Research and Innovation. These are the two principles that daily guide our every step, from research, to testing and production Con pWith passion and dedication, we always strive to develop new technologies and solutions to optimize the user experience in all contexts.

    THE BEST SALONS CHOOSE GAMA.PROFESSIONAL

    Design and technology blend into pure Italian Design quality products, to satisfy even the most demanding customers around the world, and maintain hair healthy and protected, even when creating the most elaborate hairstyles.


 Products

  • IQ2 Perfetto by GA.MA
    Equipped with new amazing features like Turbo Function, Magnetic nozzles, Venturi Nozzle, Stand By Technology, IQ2 make the IQ line by GA.MA even more revolutionary....

  • GAMA Italy Professional is proud to present the iQ2, the evolutionary result of the groundbreaking iQ Perfetto Hair Dryer and winner of the prestigious MCB Innovation Award.  The new iQ2, which is as light as a smartphone reinforces GAMA as a continuous disruptor within the hair tool community.  The new dryer is the result of GAMA’s permanent process of innovation which has been in place since 1969.  Based on the existing iQ Perfetto, the iQ2 is a stylish, ergonomic and compact hair dryer designed to ease muscle strain, ensure durability and cleanliness as well as impart perfect styling ability.

    The iQ hair dryer line is the only dryer on the market equipped with intelligent Auto-Clean technology that allows you to remove all residue or dust trapped in the filters in just a few seconds.  The iQ2 introduces various innovations including a new washable micro-perforated filter which removes the accumulation of dust and micro bacteria.  These new magnetized and washable filters are designed to prevent even the smallest dirt particles from settling in the engine and reaching the skin while also ensuring greater engine resilience.

    The technical revolution in the iQ2 is also realized in the new Turbo function, which increases air flow by bringing the engine to a maximum speed of 120,000 rpm.  Adding to the innovation, the iQ2 is the only hairdryer in the world that can be automatically deactivated when it is placed on the GAMA Smart Pad, allowing efficient management of usage in order to reduce energy waste.  Like its predecessor, the iQ2 has the power of Oxygen Active technology, which by exploiting the antibacterial and rejuvenating characteristics of active oxygen, guarantees healthier, shinier and regenerated hair right from the cuticles to enhance color and memory function.

    By combining the latest generation of technologies, superior materials, sophisticated aesthetics and attention to energy conservation, GAMA’s iQ2 is ideal for hair stylists and consumers alike.

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