Good Face Project

  • Booth: 10101

The Good Face Project is a female founded and led technology company that’s quickly becoming the Beauty Industry’s R&D Cloud. Our superpower is delivering usable data and insights through beautiful technology to create efficiencies in the product development and innovation processes. The Good Face Formulator leverages the world's largest and only AI-powered, and science-backed, ontology of cosmetic ingredients, consisting of 150K+ ingredients graded across 15 dimensions of safety and efficacy. For product creators, this translates into a game-changing cloud-based platform for product development & innovation.


  • The Good Face Formulator
    The Good Face Formulator is a best-in-class formulation and regulatory SaaS platform, serving as the cosmetic R&D lab in the cloud....

  • The Good Face Project is a data and technology company focused on bridging information gaps and creating efficiencies in beauty and personal care. The Good Face Formulator is a formulation and regulatory SaaS platform that leverages the single largest and only AI powered ontology of cosmetic ingredients to power product development, anticipate regulatory implications, maximize product efficacy claims, and collaborate securely with teams and partners.
    Our technology enables formulation and instant catalog, formula, & raw material compliance visibility across:
    • Country and State Regulations: California, EU, Canada, UK, China, Japan, S. Korea, SCCS, ASEAN, US FDA, Australia, Singapore, Mexico, and many more
    • Clean Retail Category Restrictions: Clean at Sephora, Ulta Conscious Beauty, Credo Beauty, The Detox Market, Grove Collaborative, Whole Foods, QVC Clean Beauty, Follain, Target Clean, Bloomingdales, Neiman Marcus, Verishop, and others
    • Private Chemical Policies: Flexible management of blacklists (or Restricted Substance Lists)
    • Efficacy Claims: Science-backed data points across 12 cosmetic benefits


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