ME Cosmetics

United States
http://www.mecosmetics.com

• Booth: DBS110

OUR STORY

Our founder Camille Barreto struggled with thinning hair for over two decade and she consistently came up empty handed when searching for a luxurious, confidence-boosting beauty product to conceal her hair loss.

Aware that over 50% of women suffer from hair loss and passionate about helping women overcome beauty concerns, Camille dedicated herself to developing a truly transformative cosmetic solution to help millions of people experiencing hair loss to boost their confidence. This is how category-creator ME Cosmetics was born.

Camille quickly grew ME Cosmetics into a brand with a clear mission: to transform self-consciousness into self-confidence.

ME Cosmetics creates clean, dermatologist- and consumer-tested cosmetic solutions with a level of detail only possible by a team of women who have, “been there, dealt with that”. We deliver game-changing products that tackle your beauty concerns head on, and from every direction.

ME Cosmetics is more than a line of products. We are a community where everyone is seen and heard, allowing us to create a truly transformative esthetic arsenal that empowers women everywhere to fearlessly conquer each day.

 Press Releases

• ME Cosmetics Launches Category-Creator To Transform Self-Consciousness into Self-Confidence (Apr 28, 2022)

  SCHEANA SHAY ANNOUNCED AS ME COSMETICS FIRST-EVER BRAND AMBASSADOR

  LOS ANGELES, CA - MAY 2022: Breakout beauty brand ME Cosmetics is delighted to announce the signing of American television personality, Scheana Shay, as its first-ever brand ambassador.

  “I’ve always had insecurities regarding my hairline, but after experiencing post-partum hair loss, I sought out solutions to help me feel more confident onscreen and off,” said Scheana. “I was thrilled to discover, and now be working with, ME Cosmetics. Although I still love to rock a bucket hat, those days have definitely been fewer since incorporating ME into my routine!”

  Known for her role in Bravo’s hit TV series Vanderpump Rules and her popular podcast Scheananigans with Scheana Shay, Scheana began to share her postpartum hair loss journey with fans in 2021 after receiving negative messages on social media about her appearance. She responded, “To everyone who has commented on my hairline tonight: this was already my biggest insecurity and legit the only thing I usually would facetune. After having a baby, I have postpartum hair loss.” An inspiration, ME Cosmetics believed that Scheana would be the perfect representation for the brand, exuding honesty, transparency, and strength in an otherwise trying time, and serving as a guide for women experiencing similar struggles.

  “Scheana is a strong, passionate advocate for women’s self-confidence and has an impactful story to share about overcoming her struggles with hair loss,” said Camille Barreto, Founder & CEO. “Scheana perfectly exemplifies our mission to transform self-consciousness into self-confidence and we are elated to welcome her to our ME Cosmetics family.”

  ME Cosmetics launched to rave reviews in November 2021 and their innovative Can't Stop Me Now™ Scalp Foundation has been referred to as, " ... the greatest beauty invention since sliced bread." by ManeAddicts.com. Featured in Real Simple, First For Women, and Beauty Independent, along with dozens of highlights from leading beauty influencers worldwide, Can’t Stop Me Now™ has also recently been nominated for a number of beauty awards including The Glossy Beauty Awards and Beauty Independent’s Beacon Awards.

  Scheana Shay will begin appearing on behalf of ME Cosmetics across media platforms and press beginning this month.  

  About ME Cosmetics: Indie beauty brand ME Cosmetics launched to rave reviews in November 2021 and their innovative Can't Stop Me Now™ Scalp Foundation has been referred to as, " ... the greatest beauty invention since sliced bread." by ManeAddicts.com. Featured in Real Simple, First For Women, and Beauty Independent, along with dozens of highlights from leading beauty influencers worldwide, Can’t Stop Me Now™ has also recently been nominated for a number of beauty awards including The Glossy Beauty Awards and Beauty Independent’s Beacon Awards. Scheana Shay will begin appearing on behalf of ME Cosmetics across media platforms and press beginning this month. About ME Cosmetics: Indie beauty brand ME Cosmetics launched in 2021 after years of research and development by founder & CEO, Camille Barreto. With a clear mission to transform self-consciousness into self-confidence, ME Cosmetics creates clean, dermatologist-tested, and consumer-tested cosmetic solutions that are truly transformative & empower women to fearlessly conquer each day. Today, category-creating Can’t Stop Me Now™ Ultimate Coverage Scalp Foundation is the go-to hair loss concealer for those with hair loss concerns. Can’t Stop Me Now™ is the first-ever powerhouse pressed powder scalp foundation and features rich, reflective color to give the appearance of thicker, fuller hair, and conceal small bald spots. Infused with ten active hair- and skin-loving ingredients, the innovative formula delivers lightweight, highly pigmented, buildable coverage that blends seamlessly with hair and skin. ME Cosmetics is proud to have created a supportive community where everyone is seen, heard, and empowered, leaving no one behind.

  For more information visit mecosmetics.com | IG: mecosmeticsusa

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  Media Contact:

  Brandsway Creative

  Tara Ciccone, Vice President

  TC@brandswaycreative.com 

 Products