Thea, in partnership with Similasan, is launching iVIZIA
After founding in 1994, Laboratoires Théa was among the first eye companies to introduce preservative-free products, an accomplishment that to this day is unmatched by major competitors. Today, Théa continues its pursuit of solutions that are more efficacious, more ergonomic, and safer. By constantly innovating, Théa has become the market leader in dry eye treatments in Europe. In collaboration with Similasan, a Swiss-based leader in homeopathic OTC products with a focus on eye and ear products, Théa offers its technology and innovative preservative-free products to the US consumer under the iVIZIA brand of products – with iVIZIA lubricant eye drops as the foundation of the product line and formulated to cover the spectrum of dry eye relief. The creation of the iVIZIA brand for the U.S. was borne out of patient need and the extensive clinical evidence that was generated by Théa in Europe on their unique formulation containing trehalose and hyaluronic acid (Thealoz® Duo), which is the #1 prescribed dry eye product in Europe.
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