For Immediate Release
Las Vegas, Nevada (October 6, 2017)—The U.S. Environmental Protection Agency (EPA) recognized Niagara with a 2017 WaterSense Excellence Award for its #WhatTheFlush campaign, which was created to help Americans to save water, energy, and money. Twenty winners in total were recognized yesterday at the WaterSmart Innovations Conference in Las Vegas.
Niagara’s #WhatTheFlush campaign was launched in April with The Home Depot as a creative approach to promote reducing water waste and Niagara's WaterSense-labeled Original Stealth® toilet. Niagara launched the program with a humorous "Potty Talk" video and a media day featuring Jenni Pulos from Bravo's "Flipping Out" to raise awareness about the environmental need to save water. Niagara also partnered with The Home Depot to promote water conservation in collaboration with six West Coast water utilities and districts, hosting several one-day events in local Home Depot parking lots to promote WaterSense-labeled products, encourage water conservation, and help customers fill out rebate forms. Increased sales of Stealth® toilets at The Home Depot in the first six months of the campaign were projected to save more than 700 million gallons of water.
“The world is running out of good water. At Niagara, we know that everyday ingenuity can answer a global crisis,” said Carl Wehmeyer, Executive Vice President for Niagara. “Our #WhatTheFlush campaign was a way to help American save water, energy, and money – all while having some fun.”
Over the past decade, Niagara and nearly 2,000 other WaterSense partners have helped consumers save more than 2.1 trillion gallons of water, or more than the amount used by all U.S. households for 75 days. In addition to water savings, WaterSense labeled products and homes have helped reduce the amount of energy needed to heat, pump, and treat water by 284 billion kilowatt hours—which is enough to power more than 26.3 million homes for a year—and save $46.3 billion in water and energy bills.
“Since 2006, utilities, manufacturers, retailers, builders, communities, states, and other organizations have voluntarily supported WaterSense program’s efforts to protect and preserve our nation’s water supply for future generations,” said WaterSense Program Manager Veronica Blette. “By saving water together, these award winners and all of our partners help consumers and businesses realize the environmental and economic benefits of water efficiency.”
WaterSense, a partnership program sponsored by EPA, seeks to protect the future of our nation's water supply by offering consumers and businesses simple ways to use less water with water-efficient products, homes, and services.
Niagara is leading the water revolution by saving the world’s water through everyday ingenuity. Niagara has re-engineered the flush for a high-power, low-maintenance, no-waste toilet. Founder and President William Cutler established Niagara Conservation in 1977 and the company is still family owned. Headquartered in Flower Mound, TX, Niagara supports the US and international markets. For more information, visit niagaracorp.com or call 800-831-8383.
# # #