Since 1906, Phillips & King has been dedicated to helping independent tobacco, liquor and convenience retailers thrive. Over the years, we have assembled an unparalleled catalog of products from established brands to exciting new companies—all while striving to offer the best customer service, effortless buying process and hassle-free tax compliance.
Today, we are more committed than ever to leading the quest for retailer success. That is why we are unveiling a new Phillips & King brand identity to mark the beginning of the next chapter in our company’s story. Our sleek, new Guardsman logo is a modern refinement of our trademark “shield and knight” badge and signifies our mission to modernize our business for the future while preserving our 116-year heritage.
The new Phillips & King is being built on the belief that the future of B2B wholesale commerce is both digital and personalized. That retail stores should be able to easily make all their inventory purchases—and manage their entire business—from the simplicity of their mobile device. And that brands need smarter and better ways to reach new retailers online and to get their products onto the store shelves where their consumers shop. All while having ready access to the data that can drive intelligent business decisions.
Phillips & King has embarked on a complete digital transformation of our business so that we can better serve the needs of our retail customers and brand partners. Over the course of this year, we will be launching a host of enhancements to our business, including a new web platform that will make it easier than ever for stores to discover and stock the products that consumers want most. And we will be greatly expanding our product and category assortment to give emerging brands the ability to reach more buyers and to give stores access to the best new products on the market. And much more!
We look forward to sharing more exciting details in the weeks and months to come. Thank you for trusting us with your business through the years.
President of Phillips & King