Global Institute of Sport  

Manchester, 
United Kingdom
www.ucfb.ac.uk
  • Booth: 2033


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Welcome to GIS Miami

 Press Releases

  • Global Institute of Sport (GIS) is pleased to announce the launch of its new bespoke website GIS.sport, which has been exclusively designed for users in both the United States of America and Canada.

    The website, which will specifically target users based on their demographic location, adds another dimension to GIS’ existing North American offering and marks a significant step in the organisation’s growth across the region.

    As well as having access to this bespoke website, students based in the US & Canada will enjoy a range of benefits during their time with GIS, including:

    YouTube video

    Commenting on the importance of globalisation and international growth, University Campus of Football Business (UCFB) academic, Dr Andrew Paterson, said: “A new market for any organisation is key; the ability to enter a new marketplace, with the ability to target new demographics shows the desire of any organisation to grow as a business.”

    “A website is the first aspect of any business to test the market, this will allow the organisation to look at hit rates, bounce rates and also retention rates to ascertain if a more focused social media/marketing campaign would work in this country and what customers it would reach.”

    GIS programme leader for MSc Football Communications & Digital Marketing (Online)Shana Doyle-Axcell, added: “Globalisation is essential for not only sports organisations, but for all organisations wishing to grow in this inter-connected world today.”

    ”By entering new markets outside of your domestic market you are able to grow your revenues, extend your product life cycle, capture economies of scale, improve the quality of your products and programs, enhance customer preference of your brand and ultimately increase your competitive advantage on a global scale. USA is currently the second biggest country for ecommerce sales in the world (Statista, 2021) and thus any online services, such as GIS education, would be welcomed there.

    “The COVID-19 pandemic in itself has been a driving force for a popularity in online education service providers and thus it is essential for the GIS brand to expand their online education portfolio as much as possible. By customising and ‘globalising’ their website for the American market, they are able to capture the essence of the American culture, whether that be by adapting the price, product, place and promotional strategy.”

    Future developments for this project include: users in the UK being able to view the US version of the GIS website, and a similar plan for the APAC region.

    For any queries relating to GIS’ new bespoke North American website, please email: marketing@ucfb.com.


 Products

  • The Certificate in Elite Player Care in Soccer
    The Certificate in Elite Player Care in Soccer has been designed to support sports industry professionals to enhance their practice with a multidisciplinary understanding of the subject....

  • The Certificate in Elite Player Care in Soccer has been designed to support sports industry professionals to enhance their practice with a multidisciplinary understanding of the subject.

    The program has been developed to allow delegates to establish a theoretical and practical understanding of player care and wellbeing, by engaging with elements of behavioural science, psychology, psychiatry, and social sciences, with the long-term goal of applying this knowledge across a variety of roles and contexts, at both youth and senior levels.

    During their studies, delegates will be exposed to the latest research in the area, as well as a series of real-world scenarios and case studies, developed in conjunction with industry partners.

  • MSc Sports Directorship
    This elite executive Master of Science program is designed to equip sports professionals and leaders with the skills to develop a successful vision and deliver for the long-term success of sports organisations via the prominent role of Sporting Director....

  • The MSc Sports Directorship will qualify you for one of the most important roles today in modern global sport, that of Sporting Director, and critically, will provide you with the skills, knowledge and experience to equip you to sit in a strategic leadership role in a sporting organization. This two-year part-time course teaches a unique curriculum, tailored to meet the real demands of leading sports organizations. 

    Covering sports leadership, personal development, masterminding innovation and change, sport governance and best practice, the course provides unrivalled preparation for the role of the sporting director. At the heart of the program is the application of neuroscience. Rapidly gaining a foothold in the sporting and business world, this cognitive approach to performance is exclusive to Sports Directorship graduate program, and is simply a must-have for any sporting organization on the lookout for a sporting director. 

  • MSc Football Coaching (Blended)
    The multi-faceted world of soccer requires modern soccer coaches to have highly developed skills and an in-depth knowledge of the principles of soccer coaching....

  • The Master of Science Football Coaching (Blended) qualification is designed for those wishing to deepen their understanding of soccer coaching practices. The program provides opportunities to engage in different aspects of soccer coaching, including areas such as coaching philosophy, tactics and strategies, reflective practice and performance analysis. It is ideal for current professionals working within the soccer industry who prefer a more flexible mode of delivery instead of a purely campus-based program. 

    By having the opportunity to learn from the comfort of their own home or workplace, program participants can gain a further qualification to enhance their career prospects in a format that offers flexible hours, as well as the chance to dictate their own work-life balance around other commitments. 

  • MSc Football Coaching & Analysis (Blended)
    More than ever soccer is driven by statistics and analysis. From a player's fitness to their in-game attributes, numbers play a huge part in the modern game....

  • This Master of Science in Football Coaching & Analysis (Blended) program will take an in-depth look at the numbers that make the game tick, alongside theoretical and practical coaching disciplines. It will enable students to develop a systematic and in-depth understanding of knowledge, and a critical awareness of current problems and/or new insights for the advanced study of soccer coaching and analysis. 

    By having the opportunity to learn from the comfort of their own home or workplace, program participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments. 

    Students on this programme have access to world-leading performance analysis tools from Hudl, the industry-standard software used by athletes, coaches and clubs across the globe. Alongside Hudl, students use Playmaker, Catapult and more. 

  • MSc Football Business (Online)
    Soccer is a global, multi-billion-pound business that shows no sign of slowing down. Its finances means more money than ever is flowing through the game, ensuring it’s vital that there are personnel ready to jump straight in and shape its future....

  • The MSc Football Business (Online) qualification is designed for those who wish to develop an appreciation of key areas shaping the current landscape of the soccer industry. The program provides opportunities to engage in different aspects of soccer business including areas such as governance and regulation, consumer engagement, operational management and business development. 

    The soccer industry has many opportunities for budding professionals, and also poses numerous challenges on a personal and business level. Events like relegation can cause a club to lose millions of dollars overnight, so it is essential to have the knowledge and experience to be able to deal with such eventualities. This program will allow students to be aware of the diverse and often unique situations that impact on the soccer business, as well as recognise best practice and ethical choices. 

  • MSc International Sport Management (Online)
    From Asia to Europe and to America, sport is a global phenomenon and supporters, participants and owners all play their part....

  • Global Institute of Sport's (GIS) popular Master of Science International Sport Management (Online) program provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This program has been developed as a transformational journey suited for students of all disciplines, as well as for current professionals working within various sectors of the sports industry.

    This program is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a graduate qualification around their busy lifestyle.

    By having the opportunity to learn from the comfort of their own home, program participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

  • MSc Football Comms & Digital Marketing (Online)
    The way soccer and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge....

  • It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The Master of Science Soccer Communications & Digital Marketing (Online) program is designed for graduates and industry practitioners with a keen interest in soccer and sport.

    This program is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a graduate qualification around their busy lifestyle.

    By having the opportunity to learn from the comfort of their own home, program participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

  • MSc Sports Marketing & Media (Online)
    Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively....

  • This MSc Sports Marketing & Media (Online) degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The program covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.

    This program is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Master’s degree qualification around their busy lifestyle.

    By having the opportunity to learn from the comfort of their own home, program participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.