After setting a world record with Equal Playing Field Initiative for the highest altitude soccer match atop Mt. Kilimanjoar to highlight gender inequality in sport, co-founder of Ida Sports Laura Youngson realized this amazing group of women from all over the world had a common problem - soccer cleats were extremely uncomfortable and caused preventable pain. Ida Sports has spent the next two and a half years working with podiatrists, physiotherapists, coaches, and hundreds of female players to develop soccer shoes designed specifically for females athletes' unique biomechanics.