Mastering the Art of School Finance Storytelling

  • Room: 102 D/E
Thursday, January 22, 2026: 1:45 PM - 2:45 PM

Speaker(s)

Contact and Speaker
Debbie Brewster
Executive Director
Wisconsin School Public Relations Association
Contact and Speaker
Emily DeBaker
Chief of Staff
Wisconsin School Public Relations Association

Description

Communicating the complexities of school finance and budgets to the public is crucial for building trust and securing support. This session will explore the importance of crafting and sharing your district's financial story in ways that resonate with diverse stakeholders. Learn practical tips and strategies for effective messaging, leveraging multiple communication channels and engaging your community consistently and authentically. Discover how collaboration among key district staff—business managers, administrative assistants, superintendents, and others—can create a unified, impactful message. Whether you're answering a tough question at a board meeting or advocating for resources in your community, empower your school district with communication tools that turn data into a compelling narrative, ensuring transparency and fostering stronger connections.

Track(s)