Using Social Media to Build Trust and Advance Strategic Goals
Thursday, January 22, 2026: 8:45 AM - 9:45 AM
Speaker(s)
Description
Struggling to build community trust, improve school culture or engage families in district initiatives? You're not alone—and social media can help. In this powerful session, leaders from Rhinelander and Osceola will share how they’ve transformed social media into a strategic tool to build community support, elevate student and staff voices, and make measurable progress toward district goals. Learn how these districts—partnered with #SocialSchool4EDU—use consistent storytelling, data-informed strategies, and authentic staff and student voices to build pride, boost transparency and align communication with their strategic plans and report card goals. One district passed a referendum. One didn’t. Both have powerful lessons to share on how social media helps lay a foundation of connection, transparency and trust.
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