Welcome to Diana Pet Food and Videka booth!
Diana Pet Food is the global leader and pioneer of high value solutions improving pets’ well-being and owners’ satisfaction.
Today, more and more owners consider their pets as members of the family. Projecting their own preferences and needs on their animals, they become more engaged when shopping for pet products and expect more choices, quality, and enjoyment for their pets.
Present on 5 continents with 1050 employees, 18 industrial sites, and 18 sales offices, Diana Pet Food considers all stakeholders to improve the quality of life of pets, increase pet owner satisfaction, and support customer brand performance, all at once.
Diana Pet Food’s expert brands provide multiple solutions to pet food manufacturers: Videka concentrates on pet food protection, SPF develops palatability enhancers, while Vivae specializes in health solutions. Diana Pet Food’s expert measurement center, Panelis, validates expert brand solutions and customer products' performance. All expert brands are infused with strong innovation culture and have developed a strong know-how in R&D, market insight, and industrial application.