Today’s pet parents are demanding more from the products they give their pets. They want a better nutritional and functional profile in their treats and that they are cutting back on those treats perceived as “empty calories”. They also want more clean protein options, proteins that do not have a negative effect on our environment. These demands are being driven by the largest demographic of pet owners in the US today……millennial pet parents.
Because It's Better functional treats meet the two key need states these pet parents have today, "plant based” and "functional". Our new line of certified plant based functional treats with active ingredients that focus on Calming, Skin & Coat, Overall-Health, and Gut Health have not only met the two top need states millennial pet parents are looking for, but we have done so by combined treating and supplements into one.
Because It’s Better treats with a purpose are raising the bar in the pet treat market.