Dogsee, India’s fastest growing natural pet treat brand, has raised $7 Million in pre-series A round from Six Senses Ventures in November '21 and $5.6 Million in Series A funding round from Mankind Pharma in January '22. This marks Mankind Pharma’s entry into the pet food category.
Founded by the husband-wife duo Bhupendra Khanal and Sneh Sharma, Dogsee is the only company to offer 100% vegetarian dog treats. The young company is taking on the rawhide treat industry, which they believe is extremely harmful to the dogs with all the added preservatives and chemicals. Dogsee treats, in comparison, are all-natural, human-grade, and protein-rich which have made them a huge success in the pet parents’ community globally. Dogsee is now India’s 5th largest pet food exporter and is loved by pet parents in more than 30 countries.
Talking about the investment, Dogsee founder Bhupendra Khanal said, “Our products are the result of years of careful research focused on the precise nutritional needs of dogs. We put research and innovation at the heart of everything we do. The more we understand, the better placed we are to make a positive difference in the health and well-being of pets. Mankind Pharma has an established history of creating highly successful consumer products. Having the backing of such a giant is a huge vote of confidence for us and we look forward to learning from their expertise.”
Sneh Sharma, Dogsee co-founder mentioned, “With Mankind, we share the common DNA of innovation. We are confident that with their support, we will be able to develop the niche that we have envisioned for the brand.” She also added, “Sixth Sense Ventures has been a great partner for us. We are excited to be deepening our partnership with this round. It speaks a lot about the trust and comfort we have established between us in such a short span of time.”
The investment will primarily be used towards brand building, R&D, and building a strong distribution network.
Speaking of their investment in Dogsee, Mr. Arjun Juneja Chief Operations Officer of Mankind Pharma said, “The trust that people have shown in Dogsee has strengthened our confidence to invest in a brand that is true to its nature. Mankind has always believed in innovation and, with brands like Dogsee that are innovative & young, we see the future of India.”
Nikhil Vora, Founder & CEO of Sixth Sense Ventures added, “With their 100% Natural & Vegetarian offerings, Dogsee is uniquely positioned to make the most of the current global trends in the pet care industry. We are excited to deepen our partnership with Sneh and Bhupi and are elated to be part of their journey.”
Dogsee has also been the winner of ETRise awards 2021 and was awarded the Brand of the Year in the Pet Meals and Treats category at the prestigious Channelier FMCG Awards 2021.