Questions? Please contact SuperZoo Sales Dept at confirmation@superzoo.org

VAFO Group  

Chrastany, 
Czech Republic
http://www.vafo.com
  • Booth: 7619

WE MAKE FOOD FOR PETS WITH LOVE TO PROVIDE THE BEST CARE.

We’re a leading European producer of superpremium pet food, snacks, and supplements for dogs, cats and small animals in a wide variety of formula options, such as fresh-meat, grain-free, sustainable, monoprotein, novel and niche ingredients, and low-grain concepts…We operate eight wet food and dry food factories with total annual production exceeding 200,000 tons. The family-run company has subsidiaries in Czech Republic, Finland, Germany, Sweden, Estonia, Poland, and Great Britain. Maybe you’ve heard of some of our leading brands, such as Brit, Carnilove, HauHau, Pooch&Mutt or Planet Pet Society…. Do any of those ring a bell? They should, since they’re available in more than 85 countries.

Brands: Brit, Carnilove, Planet Pet Society, Pooch&Mutt, Hau-Hau Champion, Christopherus, Canvit, Nutrican, Profine, PrimaCat, PrimaDog, Let's Bite, Sam's Field


 Press Releases

  • At Superzoo, North America's largest pet retail event, VAFO will be presenting its innovative products made right in the heart of Europe.

    Visitors to this prestigious event will thus have an opportunity to see products from the flagship Brit brand, products from the special veterinary range or Carnilove True fresh products, which contain the highest proportion of fresh meat. Visitors to Superzoo 2023 will find a plenty of snacks in all recipes and shapes, made entirely in European factories, vegetarian food and much more at stand 7619.

    This will be VAFO's first visit as an exhibitor and will showcase the best of its product portfolio. We will thus join the handful of European pet food manufacturers presenting at this event.

    About VAFO Group

    VAFO Group is a leading European producer of super premium pet foods. Company is based in the Czech Republic and has subsidiaries in Finland, Germany, Sweden, Poland, Great Britain, France, and Estonia The group’s primary business is the production and distribution of all categories of pet foods under its own brands as well as private labels. Its product portfolio includes dry foods, wet foods, snacks, and supplements for dogs, cats, and small animals. Each year, the eight factories of VAFO Group produce more than 200,000 tons of pet food, and its brands are sold in more than 85 countries around the world. The Group currently comprises seven entities based in seven different European countries and together employing more than 800 people.


 Products

  • BRIT Vitamins
    Soft and tasty chewable vitamins packed with natural components and essential nutrients....
     

  • Soft and tasty chewable vitamins packed with natural components and essential nutrients. A deliciously easy way to support and improve your dog’s health. A new semi-moist format bursting with vitamins and amazing flavour. Excellent acceptance is ensured thanks to functional ingredients in combination with natural herbal components. The vitamins contains no artificial preservatives, flavourings, or colourants.
  • Brit Dental Sticks
    A new generation of double-acting dental sticks for daily dental care and overall condition....
     

  • A new generation of double-acting dental sticks for daily dental care and overall condition. Our dental sticks are all natural and enriched with herbs such as mint, sage, chamomile, hemp, and curcuma to provide a cleansing effect and secondary health benefits. They’re gluten free and contain no soy, GMO’s, or synthetic colourants.
  • Carnilove True Fresh Dog
    Dog food produced from fresh meat ONLY with the respect for dogs’ an instinctive love of meat. Unique technology allows us to add fresh meat to Carnilove True Fresh, meaning the resulting kibbles are made with 100% fresh meat and no dried meat meal....
     

  • Dog and cat food produced from fresh meat ONLY with the respect for dogs’ and cats’ instinctive love of meat. Unique technology allows us to add fresh meat only to Carnilove True Fresh, meaning the resulting kibbles are made with 100% fresh meat and contain no dried meat meal.

    • Made with Fresh meat ONLY - Only meat is in the kibble
    • Irresistible taste and aroma of fresh meat
    • 95% digestibility
    • Made with local ingredients with proven origin

    Gentle processing of the ingredients preserves the natural nutritional properties of the meat and ensures up to 70% greater palatability than ordinary dog foods. It takes the Carnilove True Fresh line of complete dog foods to the ‘extremely yummy’ level. Further more, fish, beef, and turkey with no prior processing guarantees that the proteins, and thus the food itself, have an amazing 95% digestibility. Fresh sources of protein are also rich in high-quality amino acids, which are important building blocks for the body. In addition to palatability, the new Carnilove True Fresh dog foods are also big on quality.

    Whatreally makes the new line stand out are the carefully selected ingredients of the highest possible quality from trusted sources. Beef and turkey are supplied by local farmers in the Czech Republic and northern Austria. Marine fish come from sustainable fisheries in Norwegian and Scottish waters, while freshwater species are sourced from European fish farms. The vegetables, fruits, and herbs come from certified European suppliers. In addition to containing ingredients such as pea, red lentil, and pumpkin, the Carnilove True Fresh formulas are enriched with an entirely new ingredient – the aquatic plant known as duckweed. It serves as a source of omega-3 fatty acids, which are important for proper bodily function and have a positive impact inthe treatment of nasal swelling, polyps, and chronic colds. Quite simply a bounty of benefits from nature.

    All of the Carnilove True Fresh formulas are grain-free, and they contain no genetically modified organisms. The new dog food line also makes aninteresting alternative for owners using the BARF method of feeding.

    A factory with unique know how
    These exclusive flavour experiences and nutritional benefits are made possible thanks to the innovative production capacity in the Czech Republic. The factory specialises in the production of pet food made from fresh meat, and thanks to state-of-the-art technology mean its kibbles are of unsurpassed quality. The meat is delivered fresh to the factory and is prepared for extrusion in special equipment on site. In short, this is a new approach to dog nutrition that will appeal to anyone who cares about taste and quality.

  • Brit Vitamins & Dental Sticks
    A new generation of double-acting vitamins and dental sticks for daily care and overall condition. Our products are all natural and enriched with herbs....
     

  • BRIT DENTAL STICKS

    Daily cleaning and the right diet Brit Dental Sticks contain sodium hexametaphosphate (SHMP), which works in a similar way to toothpaste, and well-known dental herbs such as mint, salvia, and chamomile for natural cleansing. Daily use of the dental sticks promotes proper canine dental health through mechanical cleaning and natural herbal action. It also helps remove plaque, which in turn reduces the formation of tartar. Cleaning of the teeth goes hand in hand with a good diet that supports proper dental hygiene. Health and yummy snacking in one Brit Dental Sticks are completely natural and free of gluten, colourants, soy, and GMOs. Choose from four varieties:

    • TEETH and GUMS for healthy teeth and gums + fresh breath
    • IMMUNO for immunity support
    • MOBILITY for healthy joints
    • CALM for a general sense of wellbeing

    BRIT VITAMINS

    Soft and tasty chewable vitamins packed with natural components and essential nutrients. A deliciously easy way to support and improve your dog’s health. A new semi-moist format bursting with vitamins and amazing flavour. Excellent acceptance is ensured thanks to functional ingredients in combination with natural herbal components. The vitamins contains no artificial preservatives, flavourings, or colourants.

    • MULTIVITAMIN to support health and immunity
    • MOBILITY for healthy bones and joints
    • PROBIOTIC for healthy immunity and natural bacterial balance
    • CALM for stressful situations
    • PUPPY to support healthy growth
    • SKIN & COAT to support a natural and healthy coat

  • Brit RAW Freeze-Dried Treat & Topper
    The perfect combination of irresistible flavour and unparalleled nutritional benefits for your furry companion!...
     

  • Freeze-dried treats fortify canine health and add variety to the diet and the affection of any dog can be won with the right treat. That's why we introduce a new product line unlike any to come before it. Brit Raw Treats are made with fresh meat and freeze dried. This very tasty reward for all canine companions is sure to win over even picky, sensitive, or older animals.

    Dogs find our freeze-dried treats simply irresistible, and they can‘t get enough of the mouth-watering taste. Moreover, the nutritional composition of the treats is similar to that of raw food or BARF diets. They’re made with high-quality proteins and minimally processed ingredients that bring your pets a number of important health benefits, such as improved digestion, healthier skin and coat, and better overall immune function. Brit Raw Treats are the perfect way to supplement your dog's regular diet. They contain 96% meat, which makes them irresistibly tasty, and the properties of raw meat are particularly beneficial to canine health. Each of the four recipes is different and fulfils a specific function depending on its composition. 

    • DIGESTION
    • URINARY
    • IMMUNITY
    • SKIN & COAT
  • Carnilove True Fresh Cat
    Carnilove True Fresh cat food is made exclusively from fresh meat, contains no animal meal or other modified ingredients and provides balanced nutrition....
     

  • Carnilove True Fresh cat food is made exclusively from fresh meat, contains no animal meal or other modified ingredients and provides balanced nutrition with plenty of fresh meat combined with a variety of healthy berries and herbs. True Fresh provides excellent palatability and a more natural form of nutrition compared to conventional food. A similar formula based on the different types of proteins that cats love, formulated for easy transition from one variant to another to ensure lasting taste appeal for all adult cats. 

    Gentle processing of the ingredients preserves the natural nutritional properties of the meat and ensures up to 70% greater palatability than ordinary dog foods. It takes the Carnilove True Fresh line of complete dog foods to the ‘extremely yummy’ level. Further more, fish, beef, and turkey with no prior processing guarantees that the proteins, and thus the food itself, have an amazing 95% digestibility. Fresh sources of protein are also rich in high-quality amino acids, which are important building blocks for the body. In addition to palatability, the new Carnilove True Fresh dog foods are also big on quality.

    Whatreally makes the new line stand out are the carefully selected ingredients of the highest possible quality from trusted sources. Beef and turkey are supplied by local farmers in the Czech Republic and northern Austria. Marine fish come from sustainable fisheries in Norwegian and Scottish waters, while freshwater species are sourced from European fish farms. The vegetables, fruits, and herbs come from certified European suppliers. In addition to containing ingredients such as pea, red lentil, and pumpkin, the Carnilove True Fresh formulas are enriched with an entirely new ingredient – the aquatic plant known as duckweed. It serves as a source of omega-3 fatty acids, which are important for proper bodily function and have a positive impact inthe treatment of nasal swelling, polyps, and chronic colds. Quite simply a bounty of benefits from nature.

    All of the Carnilove True Fresh formulas are grain-free, and they contain no genetically modified organisms. The new dog food line also makes aninteresting alternative for owners using the BARF method of feeding.

    A factory with unique know how
    These exclusive flavour experiences and nutritional benefits are made possible thanks to the innovative production capacity in the Czech Republic. The factory specialises in the production of pet food made from fresh meat, and thanks to state-of-the-art technology mean its kibbles are of unsurpassed quality. The meat is delivered fresh to the factory and is prepared for extrusion in special equipment on site. In short, this is a new approach to dog nutrition that will appeal to anyone who cares about taste and quality.