Lacey Reichwald is co-owner and operations manager of two successful businesses in
Whitewater, Wisconsin: The SweetSpot Cafe and The SweetSpot Bakehouse.
Lacey moved to Whitewater as a college student and fell in love with the midwest charm of
the small college town. After graduating from UW-Whitewater with a degree in interpersonal
communication, Lacey purchased The SweetSpot and began shaping and growing the small
coffee shop into the two-location community hub that it is today.
In addition to operating The SweetSpot, Lacey uses her knowledge and experience to
mentor other business owners on growth strategies, employee relations, marketing, and
When she’s not working, Lacey enjoys travelling with her husband and daughter, and eating
all of the foods.
2016 Business of the Year Award (The SweetSpot) - Whitewater Area Chamber of Commerce
2017 Friend of Whitewater Kids Award - Whitewater Unified School District
2017 Making Democracy Work Award - Whitewater League of Women Voters
2017 Citation of Condemnation - State Representative Don Vruwink and State Senator Janis
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