To maximise the potential of your venue and attract a steady stream of events, simply providing a functional space is no longer enough. You need to go the extra mile to attract clients, keep them coming back, and stand out from your competitors.
The good news? With a little creativity and the assets you have on hand via your venue management software, you can enhance your offerings and make your venue a destination of choice for repeat bookings. Keep reading to explore some valuable tips for elevating your event space and making it a distinctive and appealing space for events of all shapes and sizes.
Provide Options for Floor Layout
To reinforce your venue’s potential to cater to different types of events, offer multiple floor layout options. This can be achieved by providing movable furniture, partitions, and modular setups that can be easily rearranged to accommodate various seating arrangements, stages, or exhibition spaces. By doing so, your event space can be adapted to meet the specific requirements of each event, allowing you to provide a tailored experience for your clients and attendees. As a proactive approach, use floor layout software tools to create different options, and showcase these in your venue kit or prospectus.
Showcase Customers in Your Marketing
Level up your marketing efforts by incorporating past customers and events into your email workflows. This not only boosts your venue's reputation but is a great way to showcase your event space. Include any acquired testimonials - either written or recorded - that highlight how your venue made these events successful, and be sure to spread them throughout your marketing calendar and channels so you’re consistently reinforcing your venue’s event space potential (and expanding your audience reach). Word of mouth is one of the most powerful marketing tools at your disposal - use it to your advantage!
Get Creative with Your Customisation
When it comes to hosting an event, clients want to ensure every aspect of the space aligns with their vision. Providing customisation options not only allows clients to tailor the event space to their specific needs, but it also adds value and creates a memorable experience for attendees. One way to get creative with customisation is to offer branding opportunities. This could range from digital signage to branding on programs and presentations throughout the event.
Additionally, customisation extends beyond the event day. With a wealth of data at your fingertips in your venue management CRM, you can offer potential clients personalised deals that showcase your commitment to their specific needs. By reaching out to contacts who have previously inquired about hosting business events, you can provide relevant information on corporate package deals and show that you truly understand what they are looking for.
For past customers, offering a loyalty discount when they re-book is another way to demonstrate how much you value their business. By leveraging the data you already have on their preferences and past choices, you can provide tailored information that speaks directly to their needs and interests. This not only drives engagement but also significantly increases rebooking numbers. Customers expect personalisation and tailored experiences. By using your available data to provide customised information and offers, you can exceed these expectations and build lasting client relationships.
Engage in Sustainable Practices
Incorporating sustainable practices into your event space shows your commitment to the environment and can add significant value to your space. By taking action to reduce your carbon footprint, you can attract clients and attendees who appreciate environmentally conscious venues. One way to integrate sustainable practices into your event space is by going paperless. Save time, money, and the environment by streamlining your processes and removing paper trails with digital communication, online payments, and instant booking functionality.
Offer On-Site Accommodation
Offering on-site accommodation is a great way to enhance the convenience and appeal of your event space. If your event space is part of a larger complex or hotel, providing accommodation options can be highly appealing for multi-day conferences, trade shows, or destination events.
One of the biggest advantages of offering on-site accommodation is convenience. Attendees don't have to worry about finding transportation to and from the event venue, saving both time and money. This convenience can also help increase attendance rates and improve the overall event experience. Another advantage is the potential for cost savings. By staying on-site, attendees can take advantage of discounted accommodation rates, making event attendance more appealing.
Extend Post-Event Services
Offering post-event services is an excellent way to establish long-term relationships with clients and demonstrate your commitment to their success. By providing valuable insights and assistance beyond the event itself, you can create a memorable experience that attendees will want to return to year after year.
One of the most significant advantages of post-event services is data analytics. Providing clients with analytics on attendee engagement and behaviour can help them better understand their audience and improve future events. By collecting data on attendance, feedback, and other metrics, you can provide actionable insights that can help clients make informed decisions and improve their events over time.
Another valuable post-event service is attendee feedback surveys. Gathering feedback from attendees on their experiences can help clients identify areas for improvement and make changes to future events accordingly. Providing structured surveys with open-ended questions can allow clients to understand what worked well and what needs improvement.
Offering event follow-up support is another way to provide post-event services. Providing assistance with tasks like sending thank-you notes, following up with potential clients, or coordinating logistics for future events can help clients focus on their core business while improving their overall experience.
Add Value to Your Event Spaces with iVvy
iVvy venue management software streamlines operations and increases profitability for venues hosting events. The software offers a range of features, such as live availability, instant booking capabilities, and instant payment options. To enhance efficiency in day-to-day operations, iVvy employs task automation, quote and contract templates, real-time data reporting, and marketing tools.
Leveraging cloud-based technology, iVvy empowers venues to optimise accessibility and efficiency with a central function diary, virtual BEOs, CRM, and integration with 50+ apps and programs. With an impressive 6 out of 7 customer satisfaction score, iVvy is the trusted venue management software for thousands of establishments worldwide, including hotels, restaurants, function centres, stadiums, and universities, with over 10,000 users spanning 14 countries. To ensure a seamless user experience, iVvy offers 24/7 support, with guidance from an assigned Customer Service Support manager for each venue.
To find out more, visit ivvy.com