HITEC® Exhibit Sales Priority Point Policies
The Hospitality Industry Technology Exposition and Conference (HITEC), produced by HFTP, utilizes a Priority point system to manage Exhibit Sales for its HITEC North America events. Participating Exhibitors are given the opportunity to select space for the following year’s HITEC North America event based on their priority point status. Priority selection appointments are assigned first on order of priority status, then alphabetically within each point bracket. Priority Selection Appointment companies may select one booth at their appointment date/time based on their priority point status. Upon completion of all scheduled priority appointments, any unsold space is available for sale on a first-come, first-served basis.
When Can I Login to the Sales Portal for Priority Selection Booth Sales?
At the time designated in your Priority Selection Appointment e-mail. Your company will not be able to log in prior to your appointed time.
Can I request to hold space before my appointment time?
No.
If I have a conflict during the appointment time, can someone else from my company reserve the booth?
Yes. The password provided in your Priority Selection Appointment e-mail can be used by anyone in your company. As long as the individual is authorized to sign on behalf of your company, they can complete the rental.
What if I miss my appointment time?
Your company may log in at the time of or any time after your designated appointment time. You will still be able to login after your appointment time to book a booth if you miss your appointment time. However, be advised that space is not held for missed appointments. If you miss your appointment time, your preferred selection may no longer be available.
My company did not receive an email with an appointment time for Priority Selection. How can I find my appointment time?
Companies with fewer than three Priority Points are not eligible for Priority Selection. Previous exhibiting companies without Priority Selection appointments will be able to book space once General Sales start on June 16, 2026. Further details will be sent to companies without reservations closer to that time.
If you believe your company should be eligible for Priority Selection and you did not recieve a Priority Selection details email notification, please contact sales@hftp.org.
How do I rent my booth during my appointment time?
At the time of your assigned appointment window, you will login to the HITEC San Antonio Booth Sales Portal using the password provided in your appointment details email. If you have lost the email you can retrieve your password on the login page. Proceed through the rental process providing company information, primary contact details, booth selection, payment method, and agreeing to the terms and conditions of rental.
After completing the rental you will receive two (2) emails: one with confirmation and a link to your invoice, and the other with a copy of your contract. Please save both emails for your records. Use the link and password provided in these emails to login to the Exhibitor Console to access your financials, pay any balances owed, view exhibitor resources, and complete exhibitor tasks.
May I speak with someone at HFTP during my appointment time if I have questions about the process?
Yes. You may request an appointment when completing the Priority Selection RSVP Form in the Priority Selection Details email. If you've already submitted the RSVP form and did not request a consultative call, contact sales@hftp.org.
Can our company rent a smaller or larger booth than we rented for the year prior?
Yes. Exhibitors may always opt for a different booth configuration each time they participate at HITEC.
Does renting a smaller booth impact our priority status?
No. Priority points are not impacted by the size of booth you rent.