2025 Dates and Location
San Jose Convention Center
San Jose, CA USA
Conference Dates: May 11-16, 2025
Exhibition Dates: May 13-15, 2025

Please contact Julia Son (julia@sid.org) or Danielle Rocco (drocco@pcm411.com) to discuss your unused 'rollover moeny' from previous Display Weeks. 

For exhibit, sponsorship and promotional sales:

Julia Son, Director of Global Sales, and Strategic Initiatives
Americas/Europe/Asia Sales
Julia@sid.org

For all questions regarding invoicing, payment, billing, scheduling, sponsorship art requirements and overall exhibit hall logistics.

Danielle Rocco, Exhibitor Service Manager 
Direct: 646-226-7592
drocco@sid.org

For general convention questions:

Mari Ramirez, Director of Conference
Direct: 813-381-3667
mramirez@sid.org

For SID Corporate Membership:

Tony Caldwell, SID  Executive Director 
Direct: 408-879-3903
tcaldwell@sid.org

For more information please contact the Display Week sales team at julia@sid.org.

The Exhibitor Service Kit contains specific shipping instructions, including date deadlines and mailing labels. You will incur additional costs and possible lost shipments if you DO NOT carefully follow the instructions.

In general, here is the procedure:

1. Properly crate and pack all shipments per guidelines to avoid extra fees.
2. Ship in advance (approximately 4 weeks prior to the convention) to a holding warehouse per address instructions and dates stated in the Exhibit Service Kit. Shipping labels are also furnished in the Kit for your use.
3. Select a freight carrier with experience in handling exhibition materials, such as GES Logistics.

All shipments sent in advance will be delivered directly to your exhibit space. If they are not there upon your arrival, the exhibitor service desk can assist you in tracking down the material.

The Exhibitor Service Kit also contains labels for "DIRECT Shipping" to the dock at the Convention Exhibit Hall. Direct shipping is date sensitive and the specific window of dates is printed on the labels.

The Display Week hotel information can be found at the links below:

Hotel Reservation Form

Online Reservation Form

 Note: Par Avion, the housing company that Display Week has worked with for several years, is now called Connections Housing. 

Please be advised that we strongly discourage you from working with any unapproved and non-vetted companies or vendors as many are fraudulent. Click here to view the list of vendors that are approved to provide services to Display Week 2024 exhibitors. When in doubt, email drocco@pcm411.com before signing on the dotted line!

Each booth comes with the following items:

• Fabric back and side wall dividers (white fabric walls): 8’ high in back, 3' high on sides (Linear booths only)
• SID Corporate Members receive discount pricing on booth space. Click here for more details.
• Free or discounted technical event participation (individual membership is required):
  100-300 sq feet of booth space: One (1) complimentary Tuesday– Friday Symposium registration plus choice of (pick one): 1 complimentary registration for either one of the Sunday Short Courses, the Monday Seminars, or a $300 credit to the Business Conference.
  400-700 sq feet of booth space: Three (3) complimentary Tuesday– Friday Symposium registrations plus choice of: 3 complimentary registrations for either one of the Sunday Short Courses, the Monday Seminars, or a $300 credit to the Business Conference. (the three passes need not be for the same event, but each pass is only good for one of the events)
  800+ sq feet of booth space: Five (5) complimentary Tuesday– Friday Symposium registrations plus choice of: 5 complimentary registrations for either one of the Sunday Short Courses, the Monday Seminars, or a $300 credit to the Business Conference. (the five passes need not be for the same event, but each pass is only good for one of the events)
• Complimentary exhibit hall only registration code for unlimited booth staff/personnel.
• Complimentary exhibit hall only registration code unlimited for guests.
• Organization listing and booth number on the live website Display Week floorplan
• Organization listing, description, and booth number in official printed Display Week Exhibit and Product Guide
• FREE Products on Display listing in the Show (May/June) issue of Information Display magazine, distributed to all attendees during Display Week.
• An opportunity to present your products and services to attendees at the Exhibitors’ Forum. The format allows more detail than is often available at your booth.

Display Week will once again offer a “fabric wall” system for all linear booths 10x10 through 10x40 booths in place of the standard pipe and drape. All the soft wall panels will be a solid white color to work more seamlessly as a background with your booth designs. The Fabric is a Celtic Stretch Fabric poly-stretch and provides a more high tech look for the show. See below for more information regarding the fabric wall system.

Q. Can I hang anything on the back wall of my booth? 

A. No pins or staples are allowed because it will damage the fabric. If you are bringing your own banner, your options are:

S-hook to hang banners / posters (see below example):

Grommet Hole to hang banners / posters (see below example):

Please refer to the GES exhibitor service kit for custom graphic orders from GES. 

In addion, GES can assist you with adding shelves, displays, light boxs or decoration from your booth. The hanging point is from the frame (not the fabric). The max weight is 30 lbs vertically (straight down). For custum design assistance, please contact Alisha Rodriguez at alrodriguez@thisisspiro.com.

Q. Does the booth come with shelves?

A. No, shelves do not come with the booth. You may order accessories (shelves) directly from the GES Exhibitor Service Kit. 

Q. I would like to add graphics to the panels. What size are the panels?

A. Panel size and information on how to order custom graphics can be found in the GES Exhibitor Servic Kit.

Q. I have a corner booth. Will there be a side panel on the corner aisle of my booth?

A. No, there will not be a panel on the corner aisle of your booth. Should you want it onsite, you can go to the ServiCentre and let them know. The panel will be put up at no charge

Q: Where will the electrical cords be located?   

A. The panels sit up off the floor a couple of inches so the electrical cords can fit through.

Yes. There are a number of sources you may look to for assistance in designing and constructing your booth. The Convention General Contractor (GES) can assist you in this area.There are also a number of other companies that provide such services on the web.You are not required to use any particular contractor.

We encourage you to shop around and receive bids on your booth design project before making a final decision. Begin that process as early as possible to avoid delays and time constraints as the event draws near.

It is the exhibitor’s responsibility to follow these guidelines in booth construction and it will be at the exhibitor’s expense to comply with these should their booth be in violation of such.

For purposes of example on the most common booth at the show, below are the specifications for a 10’x10’ linear booth. Please consult the online guidelines for other booth configurations and guidelines beyond the linear booth listed below.

Linear Booth

Linear booths have only one side exposed to an aisle and are generally arranged in a series along a straight line. They are also called “in-line” booths.

Dimensions

Regardless of the number of linear booths utilized, (e.g., 10’x20’, 10’x30’, 10’x40’, etc.) display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors. No banners or other items may be suspended from the facility ceiling in linear booths in order to obtain heightened visibility.

Any structure exceeding the standard eight-foot (8’) height restriction for linear booths must be submitted for approval by Show Management (Banners or other items not integral to booth structure will be refused above eight feet.) There is a four-foot (4’) height restriction imposed on all materials in the front half (5 feet) of space forward to the aisle. Corner Booth A corner booth is a booth exposed to aisles on two or more sides.

Exhibit fixtures, components, banners and identification signs will be allowed to a maximum height of 20’ (from the ground to the top of the booth/banner). The entire cubic content of the space may be used up to the maximum height. It is the exhibitor’s responsibility to comply with Display Week’s general terms and conditions. Show management has the right to amend these guidelines at any time, as necessary. If a booth does not comply with the Fire Marshall's safety rules, there is nothing GES, SID, PCM or the convention center can do to override the Fire Marshall decision.

Click here to view the IAEE rules for island booth.

All booths (island and linear) will have access to the hall for set up Sunday, May 11, 2025 and Monday, May 12, 2025 from 7:00 am – 8:00 pm.

All exhibitors will be permitted to stay in the hall until 11:00 pm (with a work late pass) but no re-entry will be granted after a person departs the hall.

The GES Service Desk, facility labor support and access to the loading dock ramps for large carriers will close at 8:00 pm each day. It is imperative that your materials are in your booth area prior to 8:00 pm should you plan on setting up your booth after 8:00 pm.

Access to the Exhibit Hall will be denied without proper credentials. If you did not pre-register your personnel, be sure to arrive in time to register them before accessing the show floor for set up.

No exhibitor is to begin teardown or packing process until the Exhibit Hall closes. If you are unable to keep to the exhibit schedule you should reconsider exhibiting. Early teardown of one’s exhibit will result in booth selection penalties the following year.

There is a two-part reason behind this policy.

1. We still have clients entering the show and they have been promised that the full package of exhibitors will be present. You may be the one exhibitor they really wanted to visit by living early, you deprive them of that opportunity.
2. It impacts your fellow exhibitors. Early teardown not only creates a visual eyesore and a possible physical obstacle to accessing other exhibitors, but it also sends a psychological message to clients that time is up and they need to stop visiting other exhibitors.

Teardown begins once the show ends on Thursday, May 15th, at 2:00 pm.

New for 2024 - booth carpet/flooring is not required.

Yes. You are not required to use the items available for rental through the decorator. If another vendor delivers these items to the dock, drayage or special handling labor fees will apply.  Note, occasionally “do-it-yourself” carpeting may cause tripping hazards and/or a fire hazard. In these circumstances it may be necessary to secure, for a fee (at exhibitor’s expense), labor to better secure carpeting or replace it should it be a hazard to others

Yes, meeting rooms are availalbe to rent. Please find the meeting room details below:

Please contact a member of the sales team for more information.

Yes, non-exhibitors are premitted to rent meeting rooms at Display Week. The cost for a meeting room for a non-exhibitor is listed below:

Large Room Three (3) Day rental without ceiling: $14,000

Large Room Three (3) Day rental with ceiling: $16,000

Small Room three (3) Day rental without ceilting: $7,000

Please find the meeting room details below:

Registration information and discount codes will be emailed to all companies that have paid in full for their Display Week booth/meeting room in Frebruary. Please contact Danielle Rocco (drocco@pcm411.com) with any questions.

No children under the age of 16 are permitted in the Exhibit Hall during move in and move out. Children under 16 will not receive a badge and must be accompanied by an adult to all official Display Week Convention events and when entering the Exhibit Hall during open hours.

All paid exhibitors have the opportunity to present at the Exhibitors' Forum. The Exhibitors' Forum is your chance to tell your company's store in a 15-minute presentation. The forum provides exhibitors with a dedicated platform for greater exposure to attendees who want to know more about their company's goods and services. The forum will feature scheduled presentations from a number of Display Week exhibitors, but space is limited.  

General instructions:

• Presentations can cover technology, products, services, and other topics. We ask that you include technical content to attract the widest attendance. 
• We will group the presentations by subject matter, and they will be placed in the appropriate topic area throughout the Symposium.  
• An abstract is required if you choose to participate in the Exhibitors’ Forum. Please click here to submit your company information and 35–50-word presentation description. 
• The deadline -- March 1, 2024. Spaces are limited and will be filled on a first-come, first-served basis. 
• Shortly after the abstract submission deadline, you will receive further instructions.

Yes. Several key terms are listed below.

Drayage – Delivery of materials to your exhibit space after materials have been off loaded at the delivery dock; removal and storage of empty boxes and crates during the Convention; returning of boxes and crates at end of show to your booth space for you to pack up materials; delivery of those packed up materials to the carrier loading zone for shipping back to your home office.There is a fee for this mandatory service based on the weight of your freight. 

Show Decorator – A company (contractor) providing services on site in theExhibit Hall for Display Week exhibitors through the service desk. Exhibitors also work with the Show Decorator through the Exhibit Service Kit to order booth furniture, carpeting,etc. For Display Week, the Show Decorator is GES Exposition.

Service Desk – Located in the Exhibit Hall and manned by the Show Decorator. The staff at the desk handles all in bound and out bound exhibit materials.They are available to answer questions and handle any exhibitor concerns.

Skid or Pallet – Wooden frame used as a platform for objects or materials of significant weight that can be moved and transported by forklift.

Bill of Lading– Document that contains the terms between the shipper (exhibitor) and the transportation company for delivery of materials between specific points and for a predetermined charge.